Wahooo! needed to communicate to consumers that there was more to Wahooo! than just water rides. This would allow Wahooo! to appeal to a broader market who are sometimes concerned about the personal and cultural modesty issues associated with water activities.
The experience whilst still clearly being based on water and fun was as much about being a place where you can gather together, discover and escape. A place where families can feel comfortable, have fun and leave with great memories.