<h1>DIFC Fintech Hive</h1>
<h2>Imagine it forward</h2>
<p>——</p>
<h3>Project overview</h3>
<p>The FinTech Hive brand was no longer representative of the business or the every shifting fintech industry. DIFC was also in the middle of re-evaluating its brand and creating a brand portfolio structure to leverage the success of each of the entities and create a platform for business growth and new customer acquisition.</p>
<h3>What we did.</h3>
<p>We engaged with leading global start-ups to assess the current brand and refined the audience segments and positioning. The brand needed to speak to a much younger and more dynamic entrepreneurial audience. Additionally the start-ups were looking for a greater link to the credibility of the DIFC brand.</p>
<p>‘DIFC’ was added to the brand name and the new DIFC FinTech Hive identity used the corporate font and diamond graphic for instant recognition.</p>
<p>The vibrant colour palette and dynamic angular visual language bought the brand to life  through animation in digital and social media channels, creating a dynamic and colourful brand that is represent of the Hive’s energy and agile approach to problem solving.</p>
<h3>PROJECT DELIVERABLES</h3>
<p>Insights<br />
 Brand strategy<br />
 Brand architecture<br />
 Brand assets<br />
 Design systems<br />
 Brand communication<br />
 Brand management</p>
<p>——</p>