<div data-canvas-width="162.027495703125">With the imminent launch of the UAE’s first credit bureau we worked with them to identify a proposition that would allow them to communicate the new entity to business, consumers and banking institutions. We developed a communications platform across a phased approach to introduce the bureau and also what its role in business and society would be. A range of messaging introduced the bureau, described its key role in developing credit reports and touched on advice relating to credit scores and how they can effect your financing options and availability. As the UAE's populations is made from a variety of nationalities with varying degrees of awareness of credit bureaus and their function. The messaging and visuals needed to be direct, functional and cut through and clammer of banking and finance media.</div>