<p>Here in the Middle East and across the world people and businesses are embracing the digital revolution.</p>
<p>Social media networks and digital smart devices are being used to engage government, services, family, community, society and businesses. Individuals are using mobile devices and interactive tools to make decisions on who to trust, where to go and what to spend their money on. At the same time, businesses are working on their own digital transformations, uncovering what customers really value and creating new business models and experiences that take advantage of what is now possible for competitive differentiation.</p>
<p>The customer is now at the centre of everything digital. The challenge for most companies is how quickly and how far to go on the road to digital transformation.</p>