In today's world, many of us are now lucky enough to have so many choices both in our everyday and working lives. Emerging markets are navigating straight to mobile technology and applications to achieve day to day tasks and conduct business. Technology is now part of all our lives and plays a major role in our work, play, social interaction and decision making. I believe that it is now becoming more important than ever that we make technology work for us and that we are clear about our needs and objectives. This again applies to both work and play.

I left the UK 6 years ago after successfully selling our company (started by myself and my wife Damel in 2002). I took a role with IBM in Dubai to run the Middle East Africa region for IBM Commerce. After just a few months I found myself also running the business in Central and Eastern Europe (mainly Russia, Poland and the Czech Republic). Over 5 years my team achieved double digit growth every year. We helped companies across the region to embrace the IBM Commerce technologies and use them to grow and sustain their businesses. Getting to understand and know who their customers are was a major part of the success story.

With Dragoman, I am now able to draw on this expertise to engage with clients at multiple levels, listen to their issues and objectives, effectively bringing customer pain points together with innovative solutions for positive outcomes.