<span style="font-weight: 400;">We were contracted to help Yum Restaurants translate a new KFC global positioning, ‘Spirit of Authenticity’, into the local markets, including the GCC, Egypt and Turkey.</span>

<span style="font-weight: 400;">Working with the Yum team we developed the new visual and verbal assets that would be relevant in each of the various markets whilst ensuring that the global positioning is adhered to.</span>