<span style="font-weight: 400;">The area surrounding the Al Forsan International Sports Resort (AFISR) was recently masterplanned to create a new and vibrant community in Abu Dhabi.</span>

<span style="font-weight: 400;">To establish a new development brand in a crowded real estate market, we used the aspect of sport and its broader impact on a community as the basis for the positioning. This influenced a dynamic visual language that represented the developments role in forming the fabric of the local community.</span>

&nbsp;