In today's world, many of us are now lucky enough to have so many choices both in our everyday and working lives. Emerging markets are navigating straight to mobile technology and applications to achieve day to day tasks and conduct business. Technology is now part of all our lives and plays a major role in our work, play, social interaction and decision making. I believe that it is now becoming more important than ever that we make technology work for us and that we are clear about our needs and objectives. This again applies to both work and play.