<p class="p1"><span class="s1">ENBD were experiencing a high drop off rate on their online credit card application process. They wanted to understand why this was happening, fix the problem and reach out to the affected customers via their customer call centre.</span></p>
<p class="p1"><span class="s1">We were able to provide a solution that tracked ENBD's campaign and application forms in real time. The solution shows all users that start the credit card application process and those that drop off. The client was then able to view the user session replays to understand WHY they dropped off. A data capture issue in the system was discovered and fixed. All users who experienced the issue were successfully contacted by the call centre staff. </span></p>