There is more to Wahooo! than just water rides. Capturing this in a new brand proposition and a supporting visual language would allow Wahooo! to appeal to a broader market who are sometimes concerned about the personal and cultural modesty concerns associated with water activities.
The experience whilst still clearly being based on water and fun was as much about being a place where you can gather together, discover and escape. A place where families can feel comfortable, have fun and leave with great memories.