<span style="font-weight: 400;">When brand is integral to business success, drives internal culture and adds value to the bottom line; it needs to be managed as any business assets would. We created an online brand management portal to house all corporate brand guidelines and assets essential to the rollout and management of the Majid Al Futtaim brand. It provides instant access and controls to staff, partners and agencies, allowing for user management. Tracking and reporting allow for constant review of the portal to better understand and adapt to user needs and the brands growing needs.</span>