We partnered with VWGSA to create internal communication campaigns for both their employee career advancement programme, MyCareer and the employee welbeing programme, MyWellbeing. We first helped to define the role of the programme within the context of a broader employee engagement project conducted during the course of 2011 that was initiated to create, amongst other strategic tools and naming conventions, an overarching employee value proposition to ensure coherence through all activities. Communication campaigns were created to announce the programmes to employees, providing awareness and reinforcing the commitment of the organisation to both career advancement and employee wellbeing.

The campaigns, rolled out a different times, were both launched in two phases. First through a teaser campaign that featured reduced graphic content and the simple yet direct message that there is a path for every employee's career. This was followed shortly by the main communication campaign that provided a call to action and drove the employees to the intranet with some easy step-by-step instructions for the employees to take advantage of the programme. The campaigns ran across outdoor media, internal posters, email and HR channels such as salary slips.