What is your credit and risk profile? When will you make your payments? Would you like to borrow more money, even though you might be finding it difficult to manage your current financial situation?
We all know that money makes the world go round and without access to finance it can sometimes be difficult for families and business to prosper and in turn create stable and secure communities. Add to the fact that for most it can feel like you are just a number in a very big machine, not seen as an individual with unique wants, needs and dreams.
It is a situation that requires a company with vision and purpose beyond the boardroom. A company that believes that when you help individuals to access and manage funds that you can help to create better, stable communities that can prosper even in these trying financial times.
This is the vision for a specialist financial services group, Real People.
We created a strategic brand positioning supported by a product and services architecture and then brought it all to life through a simple, yet vibrant brand identity. Before taking the new brand to market we helped For Real People to communicate the brand internally and engage with all their employees, ensuring the service touch points and product delivery would all reflect the new brands ambition and truly be their For Real People.