Real Estate developers and their communities are all saying similar things, offered similar quality, speak of green spaces and sustainability. There is very little differentiation, other than location and architectural features. The congested development market and shifting trends in society presented a unique opportunity for Al Forsan Holdings' real estate division; 'Active communities enhance the fabric of society'.

This purpose drives the business and development strategies from the component mix to the location; creating active communities, not only for residents and visitors but also for the broader community area where the developments are located.

The name Al Forsan (means knight in Arabic) and the companies dynamic approach to development provided inspiration for the identity and visual style.