<h1>Al Forsan Village</h1>
<p>Activating a vibrant community </p>
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<p>PROJECT OVERVIEW</p>
<p>The area surrounding the Al Forsan International Sports Resort (AFISR) was recently masterplanned to create a new and vibrant community in Abu Dhabi.</p>
<p>To establish a new development brand in a crowded real estate market, we used the aspect of sport and its broader impact on a community as the basis for the positioning. This influenced a dynamic visual language that represented the developments role in forming the fabric of the local community.</p>
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<p>PROJECT DELIVERABLES</p>
<p>Brand archirecture<br />
 Brand assets<br />
 Brand proposition<br />
 Brand strategy<br />
 Literature design<br />
 Visual language</p>
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