We partnered with VWGSA to create an internal communication campaign for their employee wellness progamme. We first helped to define the role of the programme within the context of a broader employee engagement project conducted during the course of 2011 that was initiated to create, amongst other strategic tools and naming conventions, an overarching employee value proposition to ensure coherence through all activities. A communications campaign was created to announce the MyWellbeing programme to employees, providing awareness and reinforcing the commitment of the organisation to the wellness of their employees. The campaign ran across traditional and digital channels and various locations at the offices and factories of VWGSA.