<h2>Senior Strategist</h2>
<p>I am one of Dubai’s leading branding consultants. I was formerly the Senior Brand Strategist at WPP agency The Brand Union, and most recently Head of Brand &amp; Marketing at Jumeirah Group, working on the Talise portfolio.</p>
<p>As the strategic lead on projects I deliver insightful recommendations on brand positioning, target audience profiling, brand architecture, corporate naming, brand experience mapping, employee engagement, and brand content strategies.</p>
<p>I have worked across a number of sectors most notably in Banking &amp; Finance on  Commercial Bank of Dubai, Al Hilal Bank and Gulf Finance House, as well as the major banks in Australia such as National Australian Bank (NAB), in Destination and Leisure on TDIC’s Saadiyat Island, Dubai Properties’ Dubailand, Emaar’s Dubai Marina Mall, Sharjah World Book Fair, Majid Al Futtaim’s Magic Planet and most recently on their 2018 extension to the Mall Of The Emirates.</p>
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<p><span class="bold">Connect<br />
 </span>tania@consultdragoman.com</p>
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