<h1>Ajman Free Zone</h1>
<h2>A continuous path to the future</h2>
<p>——</p>
<h3>PROJECT OVERVIEW</h3>
<p>Ajman Free Zone is undergoing a major redevelopment with the aim of becoming a leading global centre for attracting foreign investment to the Emirate of Ajman and its biggest contributor to prosperity and happiness.</p>
<p>As part of this redevelopment, the Free Zone engaged with us them to define a renewed brand that spoke to this change whilst maintaining the values upon which the Free Zone was built and still operated on. The agency was responsible for creating a brand strategy that distilled these messages, repositioned them and helped effectively communicate them plans both internally and externally.</p>
<p>Through a series of interviews, workshops and research into the industry, we were able to build the brand story and create a meaningful brand proposition. This gave way to a bold, new visual identity and language that propelled Ajman Free Zone into the future. An identity that captured the essence of the Free Zone and which was more relatable in foreign markets and easier to adapt across communication. </p>
<p>As part of this work, we created a whole new set of brand applications for the Free Zone as well as provided designs across a broad range of media, ranging from outdoor billboards, mupis and website design, to print, social and digital ads. </p>
<p>An internal campaign was created to instil a sense of pride within the Free Zone community. We conducted a series of workshops and engagement activities, bolstered through different literature - such as a culture manual - and a social media campaign. </p>
<p>All the work culminated in an event for the brand reveal, which we collaborated on and developed a corporate video for.</p>
<p>——</p>
<h3>PROJECT DELIVERABLES</h3>
<p>Brand architecture<br />
 Brand assets<br />
 Brand guidelines<br />
 Brand strategy<br />
 Design systems<br />
 Internal engagement</p>
<p>——</p>